MySpace is Looking Beyond the US
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MySpace, the highly addictive controversial, highly visited social networking site which was purchased recently by News Corp’s Fox Interactive Group is eyeing coutries on the other side of the pond, to the European Union and Asia. They recently hired David Fischer as their UK and European Managing Director.
Along the lineup of highly targeted countries by MySpace include France, Germany and possibly India, expanding MySpace into Central Asia.
The company will on Tuesday announce that David Fischer has been appointed as managing director for the UK and Europe. Mr Fischer, 40, was founder and chief executive of Xlantic Group, a music marketing company, and has worked at Pressplay and AOL Europe.
Mr Fischer, who will be responsible for negotiating with television and music content owners to develop local versions of MySpace, said the first foreign-language sites would be ready later this summer.
He is also looking for alliances with mobile operators to deliver content over mobile phones, an area where Mr DeWolfe predicted “significant” revenues. “I think most [mobile operators] think the killer application could be MySpace.”
MySpace outlines European expansion [FT.com]
